Fashion Week Fall 2010 Ready to Wear

Fall 2010 Ready to Wear- The silhouettes this season flow more away from the body and allow for more layering and combinations rather than focus on body-hugging looks. Few collections have a range of color, and more of focus on the shine of the fabric to attract attention. Looks have more wear ability and versatility, giving women more sustainable pieces for their closet, but with no compromise to individuality.

Mary Scale
5- Wow, really took my breath away
4- I really loved it
3-I liked it, I just didn’t love it
2-Just clothes
1- No, just no

PORTS 1961- Ports 1961 combines sustainable textiles with silky fabrics forming an unthinkable way to complement materials. The collection began with a focus on lasting outerwear, beginning with an egg shell white rubber coat completed with rubber tan hat and boots that remained throughout the collection. The use of rubber creates the idea of a woman lasting all types of weather, while not compromising style. The hats resemble Roman helmets- as women protect themselves not only against the rain or snow, but whatever they may encounter through the day. The collection changed from a blinding white piece to many gray pieces, and no use of color, but a focus on the quality of the fabrics that shined with the movement of the models. From outerwear to innerwear, the collection changed the accessories from rubber to leather with cocktail dresses adorned with gold geometric jewelry transforming a simple dress into an individual piece. The collection had sellable pieces that women could incorporate into their closet, but lost focus with the finale piece, with the mixture of rough outerwear and silky innerwear, creating a look that didn’t have the correct combination. The collection supported being functional and fierce in harsh weather, but was also trying to find the equal medium between outerwear and innerwear.
Mary Scale 3.5

Cynthia Steffe- The collection promotes back to school (girl) chic, but goes beyond the bubblegum sweetness with short leather shift dresses and transforms from youth to a more womanly appeal. The beginning of the collection focused on short skirts, wool knee highs, and colorful berets- clothes that are common to a young woman, but showed the transition into womanhood with less flirty shapes and more structured wool pants and coats, creating a more business look. The incorporation of florals was unexpected but didn’t interrupt the flow of the collection. The leather crop jackets and skirt jumpers with geometric black and white lines created a futuristic schoolgirl, but slightly went off track with a large black sweater, throwing off the clean look. The final pieces seemed promote the idea of throwing a simple outerwear coat over a delicate cocktail dress. The collection gave an edge to the cool in school, while providing sweet dresses to party (even on a school night).
Mary Scale 4.0

BCBG Max Azria- The collection created the simplicity of creating a look with simple key pieces: a large scarf, belt, great trousers, and an extreme heel. The collection played on variations of the pieces, while incorporating darker, bolder lined details on the garments. Asymmetry with pops of blues and canary yellows was also found throughout the show, creating contrast to the grays and deep blues. The show was likable with the flow of the fabric, but some of the asymmetry and incorporation of random fabrics, such as tulle on it edge of certain pieces, interrupted the easiness and created an undesirable roughness. Overall , the show emphasised simple layering for fall , creating many possibilities to combine the pieces in the collection.
Mary Scale 3.5


Doo.Ri- The collection started out very strong with menswear pieces circa 1940’s while playing with draping- creating looks that had softness with an edge. The draping remained throughout the collection, with bright orange jumping into the show with multi jeweled embellishments. The soft draping on the orange cocktail dress lost focus to the rough jewels on the edges of the dress, but looked much better on the skirt of the following piece. The navy jacket brushed with neon blue was a hit as it can be easily transitioned from day to night, along with the crop jacket version. The collection began strong, but started to fizzle out with looser, simpler looks, but the finale piece had the correct combination of a strength and simplicity.
Mary Scale 4.0

Lacoste- Lacoste supplied the color and excitement that many shows lacked, giving life to a season that’s usually filled with muted colors. Beginning with several looks that stayed with whites and grays the collection with variations of layered jumbo scarves, combined with cotton stockings, heels, and short skirts. The collection was starting to lose interest until the introduction of mustard yellow, deep greens, and red; colors similar to the leaves of the fall season. Bright stockings and leggings pulled over heels isn’t new, but felt new combined with the joy of the collection and the coolness the clothing exuded. The collection stayed away from patterns but stayed with color blocks, keeping the clothing from looking too busy. The bright gloves extending up the arm with the tilted hats gave youth and sophistication to each look. Lacoste gave the fall season more color and life than other shows, creating optimism for the upcoming season.
Mary Scale- 4.5